ClearBright™ Hits the Streets
It’s been quite the year for retailers big and small just trying to stay afloat. As I write this another surge of COVID is hitting countries around the world forcing more closures. Businesses are looking for new revenue streams and ways to stand out from the crowd. The good news is Lux Labs and our customers have focused on innovation and adaptation turning ordinary storefront windows into eye catching transparent projection displays. We wanted to take a moment to highlight our most recent ClearBright™ success stories and the solutions partners who make them happen.
Transparent display on Zurich’s Bahnhofstrasse street
Global shoe brand, Ecco, used ClearBright™ to create a transparent display at their flagship storefront located on Zürich’s ultra high end Bahnhofstrasse street. The display on this high foot traffic street allows customers to see the whole store interior while still providing engaging content in a circular design that fits with this storefront’s static decorations. Transparent display solutions providers Alpsteen GmbH in Switzerland enabled Ecco to easily pilot Lux Labs digital window technology in anticipation of a global rollout.
Sass & Bide Storefront in Australia
Sass and Bide, an Australian clothing design label, used ClearBright™ to turn the doors on one of their retail locations into a dynamic digital display. They choose a location on a high traffic street to increase brand awareness and capture customer attention which is especially eye catching after hours when no one would normally notice a dark storefront. Thanks to our Australian partners, Popup Digital, Sass and Bide has easy to use wireless control of their content from any location worldwide. Roll outs of the digital storefront in other cities will be easy as content at all stores can be controlled by one employee from a central location.
ClearBright™ film and portable screens are available direct to customer from our website. However, if you want a plug and play solution with easy to use wireless content management or additional features like ad network integration and foot traffic tracking, contact us and we’ll set up your digital window or connect you with the right solutions provider in your region.
Thanks!
Lux Labs Team